Artwork

Introduction


What is High Concept Art?

High concept is a term used in the art industry to describe a work that can be easily and succinctly summarized with a “hook” or “elevator pitch” that is attention-grabbing and intriguing, often with a strong visual or thematic component. Ever notice that feeling when you have an idea written down, but it seems like something is missing? Give to me and I’ll give to you a High Concept!


Web Games

Working at Ubisoft and now with my own company amoraleite.com that I’ve had the opportunity to develop some of the largest web games I’ve ever made. Here you’ll see some of the most significant ones. All the work was made by me, from illustrations to the Ui and UX design.


Book Illustrations


Card Games

These are some of the main card games I’ve done. All artwork was created by me. In general, they are games for children, but always with a focus on fun. If you want to create a printed game, get in touch so we can talk!


Speed paintings

Speed-painting is a technique inspired by the impressionist movement. Faster to reach the result and beautiful for a presentation. Widely used by the entertainment industry to bring out new ideas and why not for a beautiful final project too.


Pixel Art:

In 1989, I played Super Mario Bros on my NES clone and fell in love with the world of gaming art. Back then, pixel art was a limitation, but now it has evolved into a thriving digital art movement with endless possibilities and a growing community of creators. It’s exciting to be part of this movement and see how this once-restricted art form has now become a celebrated medium.

Pixel Art 8, 16 and 32


Creation & planning

I have to be honest, this is my favorite part of the artistic process – the creation. I believe that the most crucial element of any project is planning. Proper planning can help you prepare for any challenge that may arise, and this is where my greatest strength lies. I take great pride in my planning skills and believe they are essential to the success of any project. When you plan well, you set yourself up for success and ensure a smoother creative process.

Photo 2012 – Every creation starts with just a pencil and paper. Today there are already a lot of papers…

Art Director

Throughout my more than 20 years of experience working in the field of art, I have come to realize that art direction is not solely about being better at creating art, but rather, it’s about leadership. Although having a strong background in creating art is important, possessing strong leadership skills is essential in directing others. Having had the opportunity to work as an art director on various projects, I have learned how to successfully lead and guide a team towards the project’s goals, and I continue to develop my leadership skills to this day.


Consultant Creative

My ability to explore the unusual and unexpected, combined with my experience as a game designer, has fueled my hunger to participate in other areas of creation. As a creative consultant, also known as creative director, I have worked on a variety of projects, bringing my unique perspective to the table. In these examples bellow, I used drawing as a tool for creating from scratch, in a process that is different from traditional storyboarding.

Um dia Frio – Rockhead Studios
Castelo de Areia – Rockhead studios

Bellow, another exemple. For this project for the Coca Cola Company, I incorporated the color script technique into my creative process, this way I have a color suggestion at the same time I define each scene in the story. These are just some scenes that I separated for you to understand the process, I create a total of 250 small illustrations/scenes like these below.


Would you like to see me draw?

Get the popcorn!


Before and after, many ways to began

My process for starting a new job can vary depending on the end goal and the specific challenges of the project. For example, if I need to find a specific angle or perspective, I might start with a 3D mockup. On the other hand, if I’m trying to come up with something new and creative, I might begin with a series of sketches. Regardless of the approach, my ultimate goal is always to create something that is both visually striking and functionally effective.

Paper to final illustration – Illustration of a high concept history
Color values to illustration – Illustration for a high concept history
Vector lines to final illustration – background for web game
Color Shapes to final illustration – high concept for a history
3D mockup to final illustration – high concept for a book
Paint over – concept for a Nintendo Wii game

killing the artificial intelligences with no digital and no CTRZ ! XD